First Time In Bangladesh MetLife launches mobile app to help people manage serious illnesses

MetLife today released 360Health, a primary-of-its-kind healthcare cellular app aimed at supporting humans in Bangladesh prevent and control serious illness.

According to a press release, the new app-based solution is the only one in the market to comprehensively focus on five key aspects of managing critical illnesses: prevention of diseases; early diagnosis; access to treatment; ongoing care; and financial protection from insurance, to help users manage serious illnesses through a simple and engaging experience.

Busy lifestyles, poor diet and stress have led to a sharp rise in serious illnesses, including non-communicable diseases like cancer and diabetes, which are now estimated to account for 67% of deaths in Bangladesh.

A recent MetLife study also found that affordability of healthcare; access to quality healthcare professionals; and quality of the hospitals are major concerns for Bangladeshis seeking to manage their health.

The research also indicated that most people would opt for contactless online medical consultations, provided the quality is of a high standard given the current Covid-19 situation.

Anyone can download the app for free and access health awareness and disease prevention tools like BMI (Body Mass Index), Covid-19 symptom checker, individual health risk assessment, and the option to analyze one’s financial priorities to find suitable financial protection solutions.

Based on specific insurance product subscriptions, MetLife customers can unlock exclusive features like free virtual doctor consultations, special discounts on diagnostic tests through digital their life card, and preferential access to specialists like Cardiologists, Psychologists, Nutritionists, Gynecologists, Gastrologists and General Surgeons.

Customers will also be able to use the app to order medicines and other important health management devices online.

In addition, customers will be able to get their policy-related information including policy status, policy maturity date and premium due date right from the app.

To celebrate the launch of this new app, all users will be able to enjoy the exclusive features for the first 60 days.

Ala Ahmad, MetLife Bangladesh’s CEO said: “360Health embodies our company’s commitment to helping people in Bangladesh build a more confident future by increasing their health span, not just their lifespan. Now more than ever Bangladeshis are prioritizing their health and financial wellbeing, and they are looking for a trusted partner to help them do this with solutions that go beyond traditional insurance products to address their needs holistically. 360Health is the only solution in the market to combine financial protection with health services to help people comprehensively manage serious illness and protect their health and financial wellbeing.”


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